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There are 78 entries in this glossary.W
| Term | Definition |
|---|---|
| Web analytics |
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.[1] There are two categories of web analytics; off-site and on-site web analytics. Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole. On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories. The remainder of this article concerns on-site web analytics. |
| Web development |
Web development is a broad term for any activity to developing a web site for the World Wide Web or an internet. This can include e-commerce business development, web design, web content development, client-side/server-side scripting, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services. For larger businesses and organizations, web development teams can consist of hundreds of people (web developers). Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or Information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. |
| web hosting service |
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation. |
| wiki farm |
A wiki farm is a server or an array of servers that offer users tools to simplify the creation and development of individual, independent wikis. Prior to wiki farms, someone who wanted to operate a wiki had to install the software and manage the server(s) themselves. With a wiki farm, the farm's administration installs the core wiki code once on its own servers, centrally maintains the servers, and establishes unique space on the servers for the content of each individual wiki with the shared core code executing the functions of each wiki. Both non-commercial and commercial wiki farms are available for users and online communities. While most of the wiki farms allow anyone to open their own wiki, some impose restrictions. Many wiki farm companies generate revenue through the insertion of advertisements, but often allow payment of a monthly fee as an alternative to accepting ads. |