Apple Hikes Aussie Prices for Macs and iPads Amid Global Component Shortage

Australians are facing a significant price hike for Apple's Macbooks and iPads, with the tech giant citing a global shortage of computer components driven by increased demand for AI-powered devices. The price increase, which took effect on Friday, sees the MacBook Air with a 13-inch display now starting at $2,099, up from $1,799, while the MacBook Pro 14-inch starts at $3,199. The iPad range has also been affected, with the entry-level model now starting at $749, up from $599. The price hike is not limited to Apple, with Microsoft also announcing a price increase for its Xbox consoles. The company cited a significant rise in storage and memory prices, which have nearly tripled and are expected to double again by late 2027. Experts warn that the shortage, dubbed the 'RAMageddon', is likely to have a lasting impact on the consumer device market, with prices potentially shifting upward permanently. Australian retailers have yet to pass on the price increase, with Officeworks stating that it is currently reviewing its pricing. JB Hi-Fi, however, is already promoting sales on Apple devices, with discounts available on the MacBook Air and iPad. The price hike is a significant blow to consumers, who are already facing increased costs for a range of goods and services. Apple's decision to raise prices is likely to be closely watched by other tech companies, which may follow suit in the coming months. The iPhone range remains unaffected for now, but experts predict that prices for Apple's flagship product may also rise later this year.