Meta's Muse AI Can Now Call Businesses for You, If You're a Paying Subscriber

Meta's consumer AI agent Muse can now place calls to U.S. businesses on its users' behalf, following an initial test of the feature in September. The company says only paid subscribers can access it.

Muse, which Meta said last month has more than 10 million users, has been positioned as an everyday AI product, and handling phone calls is one way it aims to get there, taking another item off people's to-do lists.

According to Alexandr Wang, Meta's Chief AI officer and head of its Superintelligence Labs division, the feature could take on calls people would rather avoid, such as those to a cable company, the DMV, or a restaurant without online reservations.

Previously, only a select group of Muse early adopters could try the feature after requesting access. Now any paying Muse subscriber can make such requests. Subscription plans start at $20 per month for 500 million Muse tokens per week, with a $100 monthly option for 3 billion tokens aimed at heavier users.

Muse is not the only AI agent able to place calls to businesses; the startup Instinct has offered a similar option, as has Google's Gemini. The reception on the other end of the line can be mixed, though, many businesses and receptionists hang up once they realize no human is on the phone. As AI voices grow more convincing, telling a customer from an AI calling on their behalf will get harder.

Despite that hurdle, the feature could appeal to consumers frustrated with customer service: navigating complex phone trees and sitting on hold for a human representative, who may or may not resolve the issue. An AI with endless patience could take on that tedious task instead.

Calls remain a paid-only feature for the time being, but Wang said this week that the recently added option to create a Muse email address will soon roll out to free users.