Nectar's new AI agent takes the grunt work out of influencer outreach

Nectar, the AI marketing platform founded by former Meta employees Misbah and Farah Uraizee, has launched a Creator Agent that automates much of the influencer marketing grind - from finding creators to messaging them and tracking how campaigns perform.

The agent searches more than 300 million creator profiles, including smaller names gaining traction, and analyzes videos to judge whether a creator's content and past partnerships suit a brand. It also checks brand safety by reviewing content in context rather than scanning for keywords, then builds ranked recommendation lists that update as creators grow.

From there, it can draft messages in a brand's voice, build landing pages to collect creator details, and help manage contracts, gifting and shipping, while remembering past conversations. CEO Misbah Uraizee says voice guidelines can be shared in any format, with guardrails keeping drafts on tone across platforms. The agent even spots personal milestones like engagements or new babies and suggests a fitting message or gift.

Creator Agent is available globally for Instagram and TikTok creators. Nectar, which raised a $30 million Series A led by Menlo Ventures and its Anthology Fund last May, plans to offer the agent through its Model Context Protocol so teams can use it via Claude, ChatGPT, Gemini, Copilot or their own agents.